Pop music video analysis 1

Ellie Goulding - Burn


Ellie Goudling, Burn is a conventional pop music video, this is because it contains many of the conventions of a pop video, to begin with, we see that her costume is urban wear such as shorts and shirt, trainers and gold chain. These are all stereotypical teenage wear. The costume designer has specificaly chosen this outfit because it suits the genre of pop as it's colourful and modern again allowing teenagers to be able to relate to this type of fashion, Also within editing you can see that it is in time to the music, again this is extremely conventional of music videos under the genre of pop. The camera work mainly shows close ups on Ellie Gouldings face, enabling us as the audience to see her face to see her facial expresions to show that it's a happy song, this is important when making a pop music video, firstly because they are mainly happy and up beat however you also want the artist within the music video to appear happy, otherwise the music video won't come across happy.

For example here you can see that she is wearing shorts, jacket and trainers. Again these
are fashionable well known clothing brands, and likely to inspire
her audience on wearing similar items of clothing.

Below you can see an example of editing on the beat of the music, this is a common feature through out the whole music videos.

                                   .



Furthermore in the music video you can see other uses of camera work, such as eye contact. Eye contact is important. Eye contact is the only chance the artist has to connect with the audience, and again make the audience feel as though they are part of the music video. Again with editing, the eye contact is normally on screen for a long period of time so it is editing to the beat of the music and has alot of on screen time. Below you can see an example of the eye contact and it's on screen time in comparison to other clips.


                                    


Lastly mis-en-scene, the setting for a pop music video must be chosen carefully, pop videos are normally set somewhere bright or scenic, for example in Ellie Gouldings music video she is on a field (we can see this through an establishing shot at the beginning) then leads onto a air port run way, however in this music video the locations are exotic and stand out among others, again making this a common convention of music videos. Below you can see some examples of this.